objectification

1. The other day, my brother's ipod was stolen out of his backpack when he forgot it for an hour in the bathroom of a bubble tea shop. I'm not sure what there is to say about this, I'm sure an easy route is to talk about depraved human nature, but I don't believe in that (or think it's very interesting, unless it's in a Cormac McCarthy novel, perhaps, which isnt the same animal). What's interesting to me is how the theft was anonymous, and yet I almost certainly saw the face of the person who stole it, and I wonder if they knew who they were taking it from, and if they saw my sister in law bring the bag out.

2. Quite often I hear advertisements or various media criticized because of the ways in which they objectify women, or turn women into objects. Maybe I just don't understand the ways in which the word is being used, but I don't think this is a very strong or illuminating criticism, because nothing can be represented without objectification, including the self. On here, I cannot represent myself or even use 'I' without turning myself into an object to be utilized and analyzed, where a part stands in for the whole.

But, that isn't to say the concerns about how women are represented are unfounded. However, I do think that some of the other criticisms are not backed very well. For instance, lets say that an advertisement is criticized because of the way that it not only turns women into objects but turns them into sex objects, or how representations sexualize women, or split the body from an inner self. But this seems like a projection of the response of the viewer to the image, rather than something that is inherent in the representation. Things are only sexual if they are perceived to be sexual. The criticism is a projection of the feelings of the viewer onto the object, rather than something in the object/image that is discovered and revealed.

In the same way, images are essentialized by the viewer/critic rather than the images being essentialist in themselves. For instance, I might criticize an image for how it turns women into sex objects. My claim is that the image itself projects a way that all women should be viewed, or a gaze that should be assumed when turned towards women. But once again this seems like a projection of the viewer rather than something inherent, when I say that an advertisement is making claims about all women, I am the one who is making that woman (or women) stand in for all women in all cultures. And that, to me, is sometimes scarier than the image itself, because then I am complicit, and even if I reject the totalizing/sexualized image, I replace it with a different essentialization, which I think is not very much improvement, if any.

That isn't to say that there are not real problems in advertising, or music, or videos or video games, only that many of the criticisms are not very self conscious about the methods of their criticism (and of course, I'm not talking about professional critics, just pop criticism that I hear from the people around me).

Anyway, I'm just using the issue of women and advertisement as an example, but it really bleeds into a lot of identity criticism.